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Enjoy San Joaquin Valley Living

Julie Campbell, juliethefish designs

Jan 25, 2015 10:54AM ● By Brandi Barnett

The Jeweler

February 2015

ENJOY: What’s the origin of juliethefish designs?
JULIE: Many years ago, a friend of mine wore a simple necklace with her son’s name stamped on it. I was intrigued by it and wondered if I could make something like it. Hand stamping was new in the jewelry industry and I didn't even know what it entailed. I studied, bought supplies and taught myself a new trade. I found Etsy and decided I would try to make a business out of my new craft. juliethefish designs opened online in June 2008. 

ENJOY: What jewelry items do you sell? 
JULIE: I design a lot of necklaces. I also make bracelets of all different styles, rings and earrings.  Most of my pieces are sterling silver, and I work with brass and copper a little.

ENJOY: What is the process?
JULIE: In my garage workshop, I shape the metal and stamp the customization. The stamping is done by hand, letter by letter, with metal tools. Once that process is complete, I bring the metal into my home studio. At a little table next to a window looking out into my backyard, the jewelry takes form. I buff and file the metal, oxidize, drill and assemble. One of my favorite parts of the process is packaging each piece and getting it ready to ship. It’s satisfying to see a piece of metal go through many steps to become a beautiful keepsake.

ENJOY: Tell us about your wedding and personalized gift line.
JULIE: Over the last few years, I have designed more and more wedding pieces. I have received excellent feedback from the brides I work with. Personalized pieces add a totally unique, custom element to a wedding. I make several styles of cake toppers, personalized cake servers, cake forks, bouquet charms and custom gifts for the whole wedding party.  In my Etsy shop, I also offer a huge variety of personalized gifts: everything from baby cutlery to business card cases.

ENJOY: What do you love about your business?
JULIE: The first aspect is creating new designs. It’s very rewarding to have an idea, work through the development of the design and have it all come together. The second is working with my customers. Personalized pieces allow my customers and me to share a lot during the creation process. I love the stories they share. I hear about the joy of upcoming weddings, newborn babies, birthdays and holidays. I hear about the heartbreaking losses of loved ones. I think about those stories as I create each unique piece. That is what inspires me. ,
Find juliethefish designs on Facebook, Twitter,
Instagram, Etsy and Pinterest
Products also available at Embellish & Restore in
downtown Visalia