Elisha Reynoso’s Maven Skin and BeautyJan 27, 2019 11:00AM ● By Enjoy Magazine
Story by Natalie Caudle
Photos by Kelli Avila
OWNER AND VISIONARY Elisha Reynoso created Maven Skin and Beauty two years ago with the needs of the client at the heart of her dream. Reynoso was not a newcomer to the skincare industry and understood the unique challenge of creating a retreat with expert care. Just north of Main, her fresh and inviting shop is filled with sunlight, begging passersby to step inside the welcoming and bright beauty studio and skin suite. “Maven was created as a place where clients are cherished, heard and understood, where they can come have treatments that are thoughtful and personalized with an emphasis on clean beauty products that are effective,” she says. Reynoso strives for each soul to leave feeling rejuvenated.
Setting itself apart from other local spas, Maven specializes in skin care, facial treatments, organic full-body waxing, natural nail services and makeup using only clean and organic products with optimal ingredients. Shelves stocked with products free of harsh chemicals, patrons with varying skin from acne to mature can bring the beauty treatments home, continuing the nourishing care. Reynoso and the small staff at Maven ensure that each client is educated prior to stepping outside of the beauty studio. Each person is seen as being on a distinct journey and given the unique knowledge needed for personalized care from the inside out.
The Signature Facial is the most popular treatment at Maven and addresses various needs from rosacea and acne to uneven pigment. The client rests in a peaceful room as the skin is thoroughly cleansed, exfoliated, extracted and treated with an individually tailored serum, mask and moisturizer. The facial ends with a neck and shoulder massage resulting in clean and polished skin and a refreshed spirit. Trudi Padgett delights in the services at Maven and recalls her first facial at the downtown shop, “It was amazing and enjoyable,” Padgett says. “I almost fell asleep from the light and gentle massage.” Maven offers all services with an extra touch of luxury; even an organic pedicure begins with a glass of champagne or sparkling water. Clients walk away feeling light and pampered.
Reynoso, a peaceful presence herself, strives to consider the whole individual, recognizing the effects of stress and lifestyle choices on the skin. Steering away from “anti-aging” terms and a proponent of aging gracefully, Reynoso credits her grandmother as her inspiration. “She is 92. To say that she loves life and lives it to the fullest is an understatement,” Reynoso says. “She has had monthly facials for over 20 years and is committed to taking care of herself. After she saw her first sunspot pop up, she went to the dermatologist and had it frozen off. Then she started seeing more and more, and decided to embrace them. “Aging gracefully and happily is where it’s at,” she says. “In the end, you will look younger the more you focus on caring for yourself and others. So love more, smile more, laugh more – it’s really good for you.”
Reynoso places importance on creating a healthy soul and inner-self while encouraging clients to use products that feed the skin and not tear it down, ensuring that the largest organ of the body is strong and resilient.
Maven seeks to be a sanctuary from the daily grind, offering a space full of gentle nourishment. “The goal here is to listen first. We try to support people the best that we can. It’s more than a facial; it’s an experience where you leave with glowing skin and a refreshed soul.” •
Maven Skin and Beauty
118 N. Willis St., Visalia